Nike SB

Nike SB Shoes & Skateboard Apparel

Nike SB launched in 2002 as Nike's dedicated skateboarding line, bringing the brand's athletic expertise to skate-specific footwear and apparel. The Nike SB division has produced iconic skateboard shoes like the Nike SB Dunk, which became one of the most celebrated skate shoes in history through limited colorways and collaborations with skate shops worldwide. Nike SB team riders include Paul Rodriguez, Eric Koston, and Stefan Janoski, who have contributed to signature Nike SB models that combine performance innovation with skateboard-specific design. The Nike SB line features both heritage basketball silhouettes adapted for skating and original designs created specifically for skateboarding performance. Nike SB continues to support skateboard culture through team videos, contest sponsorship, and collaborations that bridge athletic performance with authentic skate aesthetics.