Manifesto: All Killer No Filler. Very rare, limited, and sought after
Evolve Skate Store, better known as just Evolve, opened in 1999. Inspiration for the store came from the evolution of skateboarding through the early to mid-1990s, along with a passion for graphic design, cult, sci-fi, and B-grade movies. Building on this, we found our direction and aesthetic. Going on 24 years in the game, we haven't looked back.
We are Melbourne's longest running independent skate store. The reason for this longevity began with our enjoyment and passion for the culture, which in turn manifested into a wealth of knowledge of skate product and skate history. This knowledge base is an invaluable resource when it comes to helping customers with all things skateboarding.
An important focus for Evolve has always been graphics and design, which is reflected in the stable of core brands we’ve stocked throughout the store’s history. With space at a premium, every item in the store is carefully selected, be it t-shirts, footwear, skateboard decks – even stickers. This selective approach enables us to carry a distinctive and unique range of products, compared to more mainstream supermarket-styled skate stores. The end result is that we have become known for more sought after and limited availability items.
Back in '99, Evolve was one of the first stores to stock a selection of then relatively unknown streetwear brands like A Bathing Ape, SSUR, a fledgling Obey Giant, BLK/MRKT, Medicom Toy, Supreme, and PAM, among others. Most of these brands had spawned from the skateboarding, graffiti, streetwear and music underground subcultures coming out of cities like New York, LA, London and Tokyo in the late '90s. We have been witness to many pivotal moments in skateboarding history and in 2002 Evolve became one of Australia's first NikeSB accounts, leading in the first wave of mainstream sneaker culture. We were there at the birth of SneakerFreaker Magazine, back when the first couple of issues were simply free street press.
Visit the little skate store with a big history on iconic Chapel Street, Prahran and we will make you feel welcome and offer you all the help we can. Whether it be for skateboards, t-shirts, footwear – even stickers. The fact is, we love all this sh*t.
Take care, stay safe, and see you soon,
Josh and Levi