Primitive Skateboarding

Founded by Paul Rodriguez in 2008, Primitive have had a strong presence in skateboarding every since, their limited Gold Bar boards catching the eye of skaters and collectors alike.

With an eye for detail and an apperception for design, Primitive have been at the forefront of collaboration, mixing with the likes of Marvel, anime such as Naruto and DBZ, and even Siracha Hot Sauce.

Primitive x Dragon Ball Z Goku Black Rose Griptape

$28

Primitive x Dragon Ball Super Vegeta Rage Griptape

$28

Primitive Skateboards & Apparel

Paul Rodriguez founded Primitive Skateboarding in 2008, quickly establishing the brand's reputation for detailed designs and innovative collaborations. Primitive skateboards gained attention through their limited Gold Bar board series, which became highly sought-after among both skaters and collectors. The Primitive brand demonstrates exceptional attention to detail and appreciation for design quality that sets Primitive apart from conventional skateboard companies. Primitive collaborations have included major properties like Marvel, anime series such as Naruto and Dragon Ball Z, and even food brands like Sriracha Hot Sauce. These Primitive partnerships showcase the brand's ability to bridge skateboarding culture with mainstream entertainment while maintaining authentic skateboard aesthetics. Primitive continues pushing collaborative boundaries while producing quality Primitive skateboards and apparel that reflect contemporary culture and skateboarding's expanding influence across multiple creative disciplines.